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Lesson 11/12 Prep for Saturday 29th March Presentation Times (Unit 1)

Saturday 29th March 2014

 We will be in college from 09:30 so please come along before your presentation if you like

10:00 Hous

10:30 Alex

11:00 Nick

11:30 Lauren

12:00 Ellianne

12:30 Shavaiz

13:00 Maryanne

LOOK below for HELP

LO1 Firstly discuss your Film movement in each of these sections, Remember to discuss each of these within the context of time period, also taking into consideration social, political, cultural factors

1.Sector industries:

Film:

·         What other media forms were prevalent at the time and how did these impact on film as a medium? For example, if you are looking at:

·         1980s Horror, you may want to consider the impact of VHS.  

·         Cinema in the 1990s, you may want to consider the impact of TV, DVD and the internet.

·         Film Noir, you may want to consider what other ‘media options’ were available (when TV was introduced, the impact it had on cinema attendance, the development of technologies like cinemascope, Technicolor etc).

2.Control:

Here you need to examine the way the sector was regulated. So, in terms of:

·         Film Noir, you may want to examine the impact of HUAC and also the Hays Code of Production.

·         In terms of Horror, you may want to consider the VRA and the changes to legislation.

·         In terms of 1990s cinema, you may want to look at the studios and corporate control, and distribution/regulation;

3.Distribution models:

Here you need to examine how film is/was distributed. So, you can examine:

·         both indie and mainstream approaches to film distribution  

·         the studios and the part they play(ed) in getting the product (film) to audiences.

4.Marketing:

You need to examine the marketing strategies involved in the film movement you have chosen to examine. So for instance, you may want to examine:

·         guerrilla marketing in terms of 90s indie cinema, or how corporate and brand identities play a part. You could examine the rise of ‘the star’ as marketing tool here.

·         In terms of Film Noir, some of the marketing strategies belied the ‘dark’ nature of the films themselves by portraying the actors in much ‘lighter’ generic tones.

 LO2 This can only be done if you have been given a theory to discuss, if you have not then please email your tutor or we can include this in the final session on Thursday 3rd April .

1. You will use your product: Your chosen Film Movement
2. You will analysis its reception using a theory (You will be allocated in this session) to research and discuss. You will need to discuss this theory in relation to your Film movement.
3. All of you research will go into your presentation. 

 

LO3 Finally Remember as part of the presentation you are being marked on the presentation of your research on the production and reception of creative media

products following relevant conventions.   

1. Research: this could include: research, eg primary, secondary,quantitative, qualitative; sources, eg libraries, archives, internet; literature review; researchtrail; plagiarism
2. Presentation:this could include; content; structure; language, eg clarity, grammar, syntax, spelling, punctuation
   
3. Conventions:this could include: structure of content, eg abstract, table of contents, summary, introduction, conclusion, chapters, numbered paragraphs, tables, graphics, indexing; citation; quotation;footnotes; terminology, eg op.cit., idem, ibid; referencing, eg Harvard,

Week 10 LO2 Reception Theories

The aim of this session is to Lo2 Understand creative media products in the context of its reception 


18:00

You will use your product: Your chosen Film Movement

You will analysis its reception using a theory (You will be allocated in this session) to research and discuss. You will need to discuss this theory in relation to your Film movement.

All of you research will go into your presentation. 

19:15

Feedback from each person on your theory  

Task 2  (LO2 AC 2.1)– Understand creative media products in the context of their reception

Lesson 9 Digital Journalism And Action Plans

Task 2  (LO2 AC 2.1)– Understand creative media products in the context of their reception

18:00- 19:00 Digital Journalism And Audience https://docs.google.com/presentation/d/1Zz_i0Eb0aH5EiGbhTKUgTGoz5DrjDLDPXgfl5MPRjhw/edit?usp=sharing

19:00- 20:00 Work on Task 1 Action plans, if you have not had an action plan this will be discussed in this time.

Lesson 8: Audience Theory

Presentation notes Here

Age Inappropriate

Tuesday 28 January 2014, 18:21

Mark Kermode

http://www.bbc.co.uk/blogs/markkermode/posts/Age-Inappropriate

Lesson 7 Context

Contextual Analysis of a Text

"A contextual analysis is simply an analysis of a text (in whatever medium, including multi-media) that helps us to assess that text within the context of its historical and cultural setting, but also in terms of its textuality – or the qualities that characterize the text as a text. A contextual analysis combines features of formal analysis with features of “cultural archeology, ” or the systematic study of social, political, economic, philosophical, religious, and aesthetic conditions that were (or can be assumed to have been) in place at the time and place when the text was created. While this may sound complicated, it is in reality deceptively simple: it means “situating” the text within the milieu of its times and assessing the roles of author, readers (intended and actual), and “commentators” (critics, both professional and otherwise) in the reception of the text." University of Nabraska Lincoln, Department of English Spring 2008

University of Nabraska Lincoln, Department of English Spring 2008 (online) Contextual Analysis (Contextual Analysis) http://www.unl.edu/english/sbehrendt/StudyQuestions/ContextualAnalysis.html [Accessed: 04
th Feb 2014]

Elements of Context 

• When the text was produced

Links with Channel owned Films

• What the society was like at the time the text was produced

Huac
Production code
80s Rocky

• What or who influenced the maker of the text

HUAC

• What political or social influences there would have been

Huac
Production code

• What influences there may have been in the genre that may have affected the writer

French new wave un Boule de soufe, borrowed from the soviets and film noir
British 60 Cinema, Saturday night sunday morning

• When the text was produced and when it was set may also have an important part to play in what is produced. 

80s social aspiration 

Social Context Examples

Rocky Montage

Examples Moral Panics in Cinema

Crash

Clockwork Orange

Natural Born Killers

Fear of the new

 

http://users.aber.ac.uk/dgc/Documents/S4B/sem12.html

Lesson 6 New Task 1, Deadline 13/03/14

Full Assignment here

The aim of this session is to give you the grounding to produce the evidence required to complete task 1.

We have rewritten task 1 please see below

Task 1 (LO1 AC 1.1) Understand the institutional context on Film Noir or another Film movement  and its influence on production

You need to demonstrate your understanding of the 4 headings applied to one of the film movements listed below, or of your own choice. 

Movements in cinema that you might look

• Film Noir
• French new wave
• British Cinema 60s
• British Cinema 80s
• 80s Hollywood
• 90s Hollywood
• Early Hollywood silent film including WW2 
• Soviet Cinema 
• Contemporary Hollywood Cinema

With your chosen movement you need to write about it using the following headings.

1. Sector industries: film; television; radio; publishing; audio recording, eg music, audio books, audio guides; interactive media; computer games; emerging industries, eg cross-platform
2. Control: corporate control; access to distribution; international distribution; sources of income; regulation; legal constraints; self-imposed controls
3. Distribution models: cinema (Hollywood, Bollywood, world cinema, mainstream, independent); multiplex and art house cinema; broadcast television (public service, network, free to air, subscription, analogue, digital); radio (national, regional, local, restricted service licence, closed environment, digital audio broadcast, analogue); print (national press, local press, magazines); music (major labels, independent labels, retail, download); new media (internet, mobile); computer games industry (gaming on demand (GoD), electronic software distribution (ESD), game publishing, retail); global and local distribution; language communities
4. Marketing: corporate and brand identity; single and cross-platform advertising; viral; sponsorship; product placement; impact assessment, eg sales figures, ratings, circulation figures, number of hits, consumer awareness 

 

Evidence

You will present the results of your research in any of the following formats, detailed notes, a video, presentation etc. These must contain academically referenced research using the Harvard Style Reference System