Lesson 1: Unit Introduction

Unit 1: Contextual Studies for Creative Media Production 

Aim 
This unit aims to develop your understanding of theoretical approaches to media production 
in order to inform your own practice and set it within a wider context. 

Unit abstract 
This unit provides an opportunity for you to undertake a study of the creative media in a 
chosen context. The unit will develop an appreciation of industry, products and audiences and the theoretical approaches used to analyse them. 

The unit requires the application of academic research and referencing methods which are 
appropriate for Level 4 and 5. 

On completing this unit you should have gained an understanding of general media theory which can then be applied and expanded upon in the specialist area of study or transferred to the wider context of the work environment to inform your own production work. 

Learning outcomes 
On successful completion of this unit you will: 

1 Understand the institutional context of creative media production and its influence on production 

• 1.1 critically review the institutional context of the creative media and evaluate its influence on production 

2 Understand creative media products in the context of their reception 

• 2.1 analyse the reception of creative media products 

3 Be able to present research on the production and reception of creative media products following relevant conventions. 

• 3.1 present research on the production and reception of creative media products clearly 
• 3.2 correctly follow relevant conventions for presenting research outcomes.